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Content Search Engines Love

One of the most important steps to take to ensure that your site

is successful is to have a site that is well-loved by search

engines. This is actually fairly easy to do-but also fairly easy

not to do. It is a known fact that well-placed keywords and

keyword phrases on a piece of content will attract search engine

spiders. It is also a well-known fact that keyword

stuffing-using keywords way too much-will repel spiders and stop

them from putting your site on a search engine.

So what is the delicate balance of having just the right amount

of keywords and keyword phrases, How do you achieve it, How do

you make sure you aren’t overusing keywords, In this newsletter,

we will go over all of the above to help make your site keyword

optimized.

How do I write content that the search engines love,

The easy answer is to make sure your content has several

keywords. But how is this done in a natural way so not as to

hurt your traffic from actual human beings, Well, it all comes

down to naturally putting keywords into your content. We’ll

briefly go over this process.

#1: Sit down and decide what your content will be about

If your site is all about sports, figure out what kinds of

sports content you’ll put on there. Maybe you’ll write about

basketball or golf or football or any other sport. Or if you’re

running a music site, you could write content about a particular

style of music or band/artist. The point is, make sure that

whatever content you write is relevant to your site.

#2: Make a list of keywords that are relevant to your content

So if you’re writing a music article, these keywords could be:

Rock

Pop

Country

Rap

R&B

Hip Hop

Guitar

But try to narrow your list down to 2 or 3 keywords. The first

keyword should be a primary keyword(used at least 10 times in a

500 word document) and the other one or two should be secondary

keywords(used a few times each in a 500 word document).

#3: Begin writing the content.

As you write each sentence, try to think about where the primary

and secondary keywords might fit in. Wherever it seems natural,

use the keywords. However, you should never try to make them fit

where they don’t fit. If it looks unnatural, don’t use them.

#4: Read over the content.

When you read over the content, try to read it like a visitor

would. Do the keywords you’ve tried to incorporate in the text

distract you from the meaning of the content, Do the keywords

seem blatant, If they do, rewrite the content to make it flow

more naturally.

#5: Count the number of keywords and plain words

If you have a 500 word piece of content, you’ll want to see

around 5-15 primary keywords sprinkled throughout the content-a

keyword density of at least 1%, but ideally 3%. Keyword density

is the number of keywords divided by the total number of words.

A keyword density of 1% in a 500 word piece of content would be

5 keywords, while a keyword density of 3% in a 500 word piece of

content would be 15 keywords. Strive for 3%.

#6: If you don’t have enough keyword density, or have too much,

rewrite the content

Rewrite your content as necessary to have enough keyword

density.

Why is keyword “stuffing” bad for my site,

It is bad for your site simply because search engine spiders

have been programmed to skip over sites with excessive keywords.

These would be sites with keyword densities of at least 10%.

Sites like these are known as spam sites-sites created

specifically to earn high rankings in a search engine due to

high keyword usage. Before, spam sites would be heavily ranked

in a search engine, but not anymore. Spiders are smarter than

ever, able to detect spam sites from a mile away.

That’s why keyword stuffing is a bad thing for your site-it will

actually keep spiders from visiting. Make sure you do not have a

keyword density of much more than 5%. Even 5% is considered too

high.

Keeping the above things in mind will help you to build a site

that search engine spiders love.

To your success,

P.S. Creating and maintaining a site with content that search

engine spiders love is easy as long as you follow the guidelines

in this newsletter!